Digital Marketing involves promoting product or brands using electronic media such as advertising your product via internet, social media etc.
Business owners who rely on the internet for sales must understand the differences between SEO, SEM, SMM, SMO & Digital Marketing. This article explains these methods of marketing which in turn will help businesses understand which method will best meet their needs.
Let us begin with SEO Search Engine Optimization; SEO is defined as improving your website presence through better search engine ranking. When users search for products or services on Google, Yahoo or Bing!, they get search results listed in the order of most relevant based on the keywords provided. Now, research has indicated that 70% of internet users click within the first page of search results and often users view the first 5 search results as the most reliable. For these reasons, website ranking is very important. Therefore, it is essential to use SEO to enhance your overall ranking when relevant and related keywords ensuring you reach your target audience.
Whereas SEO is all about organic traffic, SEM is about paid advertising that appears on top of all search engine results. These advertisements are pay per click; in that you will be charged every time a user clicks on your ad. SEO and SEM are significant in their own way ce and depending on your marketing strategy both can be used to increase traffic to your website.
SMO stands for Social Media Optimization; one of the major draws of the internet is social media. With Facebook, Twitter, Instagram, Snap chat users growing at a unprecedented rate, business are missing a huge market if they do not have a presence on these platforms. In essence, SMO is a very effective marketing tool. Increasing visibility of your social media profile, making your content easily searchable in social media is part of SMO marketing. A good SMO strategy can increase traffic to your website and build your brand.
SMM (Social Media Marketing) is paid advertising on social media platform. Facebook ads are one of the examples of SMM.
To find out more about our SEO services in Calgary, contact us at 4033516600 or visit our website at www.servercenter.ca. Our goal is to understand your business needs and goals for future growth. Talk to our Digital Marketing Consultancy Team to develop a digital marketing strategy that will help you quickly reach out to your core target market and increase sales now.